{"id":571,"date":"2025-12-05T20:23:16","date_gmt":"2025-12-05T20:23:16","guid":{"rendered":"https:\/\/lisariemers.com\/?p=571"},"modified":"2025-12-22T13:18:27","modified_gmt":"2025-12-22T13:18:27","slug":"content-strategy-and-design-ai-training-speaking-what-my-2025-looked-like-in-numbers","status":"publish","type":"post","link":"https:\/\/lisariemers.com\/index.php\/2025\/12\/05\/content-strategy-and-design-ai-training-speaking-what-my-2025-looked-like-in-numbers\/","title":{"rendered":"Content strategy and design, AI, training, speaking &#8211; what my 2025 looked like in numbers"},"content":{"rendered":"\n<p>As is tradition, around the 5th December I like to take stock of the financial year that has passed, to see if I can quantify the answer to the perennial question &#8220;What is it you actually DO, Lisa&#8221;.<\/p>\n\n\n\n<p>2025 has been a tough year for many people. The market is at best weird, and at worst teetering on the precipice of fundamentally altering &#8220;the way we do things around here&#8221;. However, the year that came before was harder &#8211; <a href=\"https:\/\/lisariemers.com\/index.php\/2024\/12\/31\/what-is-it-i-actually-do\/\">2024 was an interesting year for my business<\/a>. Not the worst year I&#8217;ve had by a long shot, and still featuring some really interesting projects, but nerve-wrackingly quiet at times. Lots of projects delayed or deferred, or, well, just crickets. However, this year, FY25, for Lisa Riemers Ltd, it&#8217;s been a different story. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-scaled.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-1024x524.png\" alt=\"two boxes. 2024 is less than half the size of 2025\" class=\"wp-image-572\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-1024x524.png 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-300x153.png 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-768x393.png 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-1536x786.png 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-2048x1048.png 2048w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-1200x614.png 1200w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/24v25-1980x1013.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">In FY 2025 LR LTD&#8217;s income was over double that of 2024. <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Direct and trusted partnerships<\/h2>\n\n\n\n<p>In 2025 I&#8217;ve been busier than I&#8217;ve been in several years, actually back to pre-pandemic and pre-Brexit levels for me. In the past I&#8217;ve often worked as a second or third pair of hands, or on a longer term piece of work, as part of a much bigger team. This year, most of the work I&#8217;ve done has been directly with clients on my own, as the project lead, or in real partnership with people I trust. I&#8217;ve worked with multiple clients at once, brought associates along for the ride, and was thrilled to get to collaborate with with <a href=\"https:\/\/matissenelis.com\/\">Matisse Hamel-Nelis<\/a> to finish <a href=\"https:\/\/www.amazon.co.uk\/Accessible-Communications-Create-Impact-Missteps\/dp\/1398621846\">Accessible Communications<\/a> and see it published. It&#8217;ll be interesting to see how small the &#8220;royalties&#8221; line will be on next year&#8217;s figures. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meets are back on the menu, boys<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit-1024x768.jpg\" alt=\"Hand-written name card on a stack of large post-it notes\" class=\"wp-image-573\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit-1024x768.jpg 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit-300x225.jpg 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit-768x576.jpg 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit-1536x1152.jpg 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit-1200x900.jpg 1200w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/workshop-postit.jpg 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Facilitating in-person workshops has had a welcome return<\/figcaption><\/figure>\n\n\n\n<p>This year I&#8217;ve gotten to do more face to face stuff, getting together in person for workshops and training, and facilitating meetings (pleasingly, an intention I set last year too). I still hate commuting and relish the fact I can do a lot of work remotely, but getting people together in a physical room has a different vibe from even the best-facilitated online sessions. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-1024x764.png\" alt=\"\" class=\"wp-image-574\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-1024x764.png 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-300x224.png 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-768x573.png 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-1536x1146.png 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-2048x1528.png 2048w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-1200x895.png 1200w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2425-1980x1477.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Graph which shows the split of income streams for Lisa Riemers Ltd<\/figcaption><\/figure>\n\n\n\n<p>The (mainly taller) yellow bar in the graph shows this year&#8217;s gross income vs last year&#8217;s white bar. Content strategy and design have been my biggest areas of work, with training, discoveries and copywriting coming in behind. It doesn&#8217;t take into account that some of this has gone straight out again to associates, and my costs have been higher as I&#8217;ve invested in training too, but it&#8217;s overall a much healthier place to be in for me, after a series of quieter years. I&#8217;ve continued reviewing intranet software, including my <a href=\"https:\/\/www.clearbox.co.uk\/reports\/\">independent work for the Clearbox reports <\/a>. I love speaking, and paid opportunities have started to come my way. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speaking of speaking<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-1024x768.jpeg\" alt=\"\" class=\"wp-image-575\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-1024x768.jpeg 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-300x225.jpeg 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-768x576.jpeg 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-1536x1152.jpeg 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-1200x900.jpeg 1200w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic-1980x1485.jpeg 1980w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/Lucy-pic.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Me on stage, taken from the back row at Turbocharge by Lucy Eckley <\/figcaption><\/figure>\n\n\n\n<p>A real highlight of my year was getting to participate in Marcus John Henry Brown&#8217;s Speakery summit, which <a href=\"https:\/\/lisariemers.com\/index.php\/2025\/09\/19\/17ish-things-i-learned-at-the-speakery-summit\/\" data-type=\"link\" data-id=\"https:\/\/lisariemers.com\/index.php\/2025\/09\/19\/17ish-things-i-learned-at-the-speakery-summit\/\">I wrote a long love-letter about<\/a> back in September. It was a really remarkable event, made me rethink how I deliver presentations, and informed the <a href=\"https:\/\/lisariemers.com\/index.php\/2025\/11\/09\/creativity-connection-and-impactful-communication-what-i-took-from-2025-iabc-turbocharge\/\">session I did at IABC Turbocharge<\/a>, which I think might have been my best yet. This glorious <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7402457392241864704\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7402457392241864704\/\">write-up from Lucy Eckley<\/a> suggests I might be onto something here with my accessible approach. I <s>also need to do a write up<\/s> <a href=\"https:\/\/lisariemers.com\/index.php\/2025\/12\/22\/connecting-at-congregation\/\">wrote a post about the magic of going to my first #Congregation<\/a> , after a chance conversation in the breakouts at Turbocharge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SharePoint, AI, accessibility<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-1024x797.png\" alt=\"\" class=\"wp-image-576\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-1024x797.png 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-300x234.png 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-768x598.png 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-1536x1196.png 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-1200x934.png 1200w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie-1980x1541.png 1980w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/2025-pie.png 1985w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>29% is much higher than last year&#8217;s 8.6% working on AI related projects, and probably higher than I&#8217;d realised before looking at the statistics, too. Accessible content design and training is something that has also been ticking along, although so far have been much smaller projects &#8211; some of that is carrying over into FY25\/26, and a lot of it involves <em>*stage whisper*<\/em> PowerPoint! <\/p>\n\n\n\n<p>However, the biggest story in the numbers is the 56% revenue about SharePoint. Not intranets, generally, but specifically SharePoint sites, making accessible content strategy, template design and updates. This time last year I had no real concept of just how much of my time and energy this year it would consume; thank you <a href=\"https:\/\/www.linkedin.com\/in\/thompsonsimon\/\">Simon Thompson<\/a> for joining me on this quest.<\/p>\n\n\n\n<p>I&#8217;ve been bowled away by the improvements and possibilities now in modern SP Online. Flexible sections are a game-changer, but open up editors to all sorts of inaccessible fiddly shenanigans if you&#8217;re not careful. The editorial cards that <a href=\"https:\/\/www.linkedin.com\/in\/susanhanley\/\">Susan Hanley<\/a> told me about at <a href=\"https:\/\/www.linkedin.com\/in\/kurtkraghsorensen\/\">Kurt<\/a>&#8216;s brilliant <a href=\"https:\/\/intrateam.com\/event\/\">IntraTeam event<\/a> have been invaluable to improve on-page presentation too. Sitting around a table in a pub and in a meeting room in Denmark with this bunch of brilliant consultants helped me reinforce my knowledge, know my worth and it was fabulous to share experiences with such brilliant intranerds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants-1024x768.jpg\" alt=\"a selfie and 6 consultants sitting around a table in a pub\" class=\"wp-image-577\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants-1024x768.jpg 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants-300x225.jpg 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants-768x576.jpg 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants-1536x1152.jpg 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants-1200x900.jpg 1200w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/consultants.jpg 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">L-R: Me (Lisa Riemers), Sharon O&#8217;Dea, Kurt Kragh Sorenson, Dawn Brushammar, Sue Hanley, Christian Lustig, Jonathan Phillips<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">You are not the user until you are <\/h2>\n\n\n\n<p>This week I went to Interact&#8217;s last comms event of the year, where I got to listen to some fab practitioners, catch up with folks I&#8217;d not seen in AGES at the very fancy St Pancras Renaissance Hotel, and be reminded of the absolute joy of the first time you find your people at a comms conference. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-1024x768.jpg\" alt=\"5 people who look cool, at a conference\" class=\"wp-image-580\" srcset=\"https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-1024x768.jpg 1024w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-300x225.jpg 300w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-768x576.jpg 768w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-1536x1152.jpg 1536w, https:\/\/lisariemers.com\/wp-content\/uploads\/2025\/12\/20251203_1205210-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">L-R: Me, Suzie Robinson, Sharon O&#8217;Dea, Chris Tubb, Steve Bynghall<\/figcaption><\/figure>\n\n\n\n<p>I remember my first intranet conference was run by <a href=\"https:\/\/www.interactsoftware.com\/events\/\">Interact who know how to put on events<\/a>, many moons ago, on my birthday. This year, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7402039421040005121\/\">Fanny Le-Tanter called me iconic<\/a>, in actual writing, in her post on how it was <em>her<\/em> first comms conference, so that&#8217;s going with me to retirement. <\/p>\n\n\n\n<p>It can be easy to get laissez faire about the importance of events when you hear speakers saying things you&#8217;ve heard before &#8211; or when you see stuff posted on LinkedIn being written as a &#8220;new&#8221; discovery when it&#8217;s something you&#8217;ve been working on for years. The thing is, so many folks don&#8217;t have that network to tap into &#8211; or even realise it&#8217;s there, until you do. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here I am wanging on about connection again<\/h2>\n\n\n\n<p>After the event I staged an ambitious crossover and brought some intranerds I know along to the WB-40 Christmas dinner. It&#8217;s <em>definitely<\/em> a crossover, not a takeover. I love being part of the <a href=\"https:\/\/wb40podcast.com\/\">WB-40 Podcast<\/a> community. What <a href=\"https:\/\/www.linkedin.com\/in\/mattballantine\/\">Matt Ballantine<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/chrisjweston\/\">Chris Weston<\/a> created is really special. It brings together folks who work in and around business and tech, and is one of, as <a href=\"https:\/\/www.linkedin.com\/in\/doranandrew\/\">Andrew Doran<\/a> says, my &#8220;favourite places on the internet&#8221;. <\/p>\n\n\n\n<p>Every gig and opportunity I got this year was through someone I know. From the channels and networks I&#8217;ve been an active participant in over the years, making connections, like the <a href=\"https:\/\/www.linkedin.com\/in\/jane-ruffino-ab490158\/\">brilliant Jane Ruffino<\/a>, helping people solve problems and connect them to the right people. And a lot of that has been repeat business, with people I&#8217;ve worked with or for before, like <a href=\"https:\/\/www.linkedin.com\/in\/christinecawthorne\/\">Christine Cawthorne<\/a> as well as other brilliant clients (thank you for trusting me with your work. <\/p>\n\n\n\n<p>I know that markets and priorities change immediately. I&#8217;ve had lots of conversations with folks recently who&#8217;ve noticed clients ghosting, deferring, or closing down altogether again.<\/p>\n\n\n\n<p>After a year like this, reflecting on what&#8217;s to come for the year ahead, it&#8217;s Interesting Times with some real excitement in the mix. I am delighted to say I already have a few speaking gigs lined up next year and look forward to Matisse joining me in the UK for some of them, too. <\/p>\n\n\n\n<p>What has your year been like? Do you need support in 2026? If you&#8217;re looking for someone who can talk, train and deliver on accessible content and communications get in touch! I&#8217;m on lisa [@] lisariemers.com or <a href=\"https:\/\/www.linkedin.com\/in\/lisariemers\/\">connect on LinkedIn<\/a>. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As is tradition, around the 5th December I like to take stock of the financial year that has passed, to see if I can quantify the answer to the perennial question &#8220;What is it you actually DO, Lisa&#8221;. 2025 has been a tough year for many people. The market is at best weird, and at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,20],"tags":[],"class_list":["post-571","post","type-post","status-publish","format-standard","hentry","category-reflections","category-roundup"],"_links":{"self":[{"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/posts\/571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":6,"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/posts\/571\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lisariemers.com\/index.php\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}